Burger Planet
Press Release
February 03, 2008
FOR IMMEADITATE RELEASE
Contact Information:
Hans Ketchup, VP of Communications
Office: (435) 787-3452
Email: hansk@burgerplanet.com
FAST FOOD CHAIN OFFERS HEALTH CONCIOUS MENU AND A PARTNERSHIP WITH FITNESS GURU.
GARY, Ind.- Jayne Petersen, fitness guru to the stars and personal fitness coach to TV talk show host, Opal Whitcomb, has recently joined the Burger Planet team to help promote their health conscious menu and their focus on promoting good health.
Petersen, who has dedicated much of her life to making people, especially women, healthier, became a household name when she helped Whitcomb loose 75 pounds and keep it off. She has been featured on Whitcomb’s show a number of times and is excited about her new partnership with Burger Planet. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
CEO, James E. Muellenbach III is also looking forward to the partnership with Petersen. He said, " I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
As part of the new partnership, Petersen will be making several mall appearances with Burger Planet mascot, Corny the Clown. The two of them will also star in television commercials and make an appearance at 12 of the Burger Planets around the country. Petersen will also be working with Burger Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice and a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
Burger Planet was founded in a small shack in 1934 in Gary, Ind. by James E. Muellenbach I. Since its humble beginning it has grown to have a franchise in every state and in 17 countries. It employees 48,272 people and currently has served 52 billion customers and counting
For more information contact:
Whitney Barney
Burger Planet PR
(435) 757-5543
whitb@burgerplanet.com
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1 comment:
Nice job Whitney, especially the lead and boiler plate.
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