My First Blog

Wednesday, March 5, 2008

Press Release 4/ Final

Feb. 24, 2008
FOR IMMEADIATE RELEASE

Contact Information:
Keith Walker
Email: **********
Phone: **********



A LITTLE BIT OF EASTERN CHARM COMES TO THE WEST

OAKLEY, Utah- A historical, Rhode Island, diner has been transplanted to small town, Oakley, Utah by Keith Walker, an Oakley resident, in hopes to bring a little charm to his community.

Walker has owned his own business for much of his life and recently sold it. He began getting bored and needed a new project. He happened to be traveling through, Rhode Island, one day and came upon the diner. It had a for sale sign on it and was a little bit worn. Walker saw the potential and immediately made plans to purchase the diner.

Walker said, “ The first thing I thought of when I saw it was, this will look great in Oakley. The town needed something like this.” Plans were soon in the works and three days later he found out that the diner was his. The diner was brought to Utah on a semi and it literally took months to get here. As soon as it did, work was underway to do a complete restoration of the diner.

There has been much time and effort put in by Walker himself and countless others to get the diner back to its original glory and they are still working on the project. The diner is scheduled to open in May 2008.

The diner will serve country favorites like mashed potatoes, gravy and meatloaf. There are also a few special recipes that will be served that came from the original diner and have yet to be revealed.

“We keep making progress everyday and soon it will be ready. I am so anxious to see how people react to this and hope it offers a little something new to this little community,” Walker said.

If you need more information, don’t hesitate to contact me.

Whitney Barney
(435) 640-zero six nine four
whit.b@aggiemail.com
###############

Wednesday, February 27, 2008

CVAIA/ Media Pitch Final

Feb. 27, 2008

Subject Line: Becoming financially independent through education.

Utah Business Magazine
Susan Richards
275 N Temple Suite 4
Salt Lake City, Utah 84101
801-553-6358



Dear Susan,
I just wanted to let you know that the Cache Valley Area Investors Association will be meeting on Feb. 28, 2008, at 7 p.m. at the Cache Valley Chamber of Commerce located at 160 N. Main St. in Logan to provide information that can help ensure financial your independence.

Cache Valley Area Investors Association (CVAIA) has been providing education for people of all ages on how to better make their money work for them. The association has only been around for a little over six months and has already seen great success. It is free to join and each week a new topic is discussed. This is a great opportunity for Utah residents to learn and develop a mindset that allows them to enjoy financial independence.

If you are available on Feb. 27, 2008, between 6 p.m. and 9 p.m., I can set up a meeting with Preston Parker, founder and myself to give you more information. I can be reached by email at whit.b@cvaia.com.
Contact me to let me know what time will work for you.

Thanks,
Whitney Barney
CVAIA Public Relations
435-756-0895

Tuesday, February 26, 2008

Verizon Wireless: Press Release to an Article


I chose to look at press releases from Verizon Wireless. Verizon is my service provider for my cell phone and I am looking at whether or not I want to stay with them after my contract expires in May. The press release I found announced that Verizon would be opening their network and allowing people to use phones and software that is not from the Verizon company. To view the full press release click here

I then began searching for news articles written from the press release. Through my search I found two articles. One from the Washington Post and the other was from the New York Times. Both articles seemed to follow the press release pretty closely. The article from the Washington Post talked about both the potential positive and potential negative of Verizon making the switch. They had quotes from people from both sides. The reporter seemed to keep the article pretty neutral and it was unclear what side the reporter was on. That shows a good reporter and they did very well of putting together the information. They used the information from the press release and also had further interviews with both people from Verizon and from other companies. To read the article click here

The article from the New York Times was a lot like the Washington Post article. It equally presented both the good and the bad of the announcement by Verizon. There were many quotes used and none of them came from the press release so other interviews were scheduled as well. You can tell these reporters are good because you can't tell what side they agree with. The facts were presented for both sides and it was done pretty equally. Because of this I would say this article is neutral as well. Check out the whole article here

I began the project actually looking at a few different press releases from different companies. I had found a few but none of them were really that interesting to me. There were articles written on them but I just did not feel they were really that news worthy. Then got the idea to look at Verizon’s website and see if they had announced anything new recently. I found the press release and it said in the text that this was a big step for the wireless companies. I thought it sounded pretty news worthy. I remembered Marshall, one of our guest lectures, said anything that is the first, the best or the biggest will make the news. Judging by the press release it seemed to be one of the first so I started looking for articles. The newsworthiness of the topic became even more apparent when I got a few different news articles written on the same press release. The press release seemed very relevant to the stories that were written. They did not twist the information to make a negative point; they addressed both sides but kept to the release for facts. The quotes in the press release were not actually quoted but seemed to be paraphrased throughout the articles. I thought the quotes in the release were very good and was surprised some were not used in the articles. I felt like some of the quotes in the actual articles were a waste of quote marks. I felt like the ones in the release were more relevant and were more substantial quotes. This just taught me how effective a press release can be. If you have a well-written release that contains news, reporters will jump on it and get a story out there.

Monday, February 25, 2008

Press Release 4/ draft

Feb. 24, 2008
FOR IMMEADIATE RELEASE

Contact Information:
Keith Walker
Email: **********
Phone: **********






A LITTLE BIT OF EASTERN CHARM COMES TO THE WEST

OAKLEY, Utah- A historical Rhode Island diner has been transplanted to small town, Oakley, Utah by Keith Walker, an Oakley resident, in hopes to bring a little charm to his community.

Walker has owned his own business for much of his life and recently sold it. He began getting board and needed a new project. He happened to be traveling through Rhode Island one day and came upon the diner. It had a for sale sign on it and was a little bit worn. Walker saw the potential and immediately made plans to purchase the diner.

Walker said, “ The first thing I thought of when I saw it was, this will look great in Oakley. The town needed something like this.” Plans were soon in the works and three days later he found out that the diner was his. The diner was brought to Utah on a semi and it took a week and a half for it to arrive. As soon as it did, work was underway to do a complete restoration of the diner.

There has been much time and effort put in by Walker himself and countless others to get the diner back to its original glory and they are still working on the project. The diner is scheduled to open for the annual July 4th celebration.

The diner will serve hamburgers, fries and shakes, as well as a few special recipes that came from the original diner that have yet to be revealed.

“We keep making progress everyday and soon it will be ready. I am so anxious to see how people react to this and hope it offers a little something new to this little community,” Walker said.

If you need more information, don’t hesitate to contact me.

Whitney Barney
(435) 640-zero six nine four
whit.b@aggiemail.com
###############

Media Pitch

Subject Line: Becoming financially independent through education.

Dear Susan,
I just wanted to let you know that the Cache Valley Area Investors Association will be meeting on Feb. 28, 2008 at 7 p.m. at the Cache Valley Chamber of Commerce located at 160 N. Main St. in Logan to go over more techniques that can help insure financial independence.
Cache Valley Area Investors Association (CVAIA) has been providing education for people of all ages on how to better make their money work for them. The association has only been around for a little over six months and has already seen great success. It is free to join and each week a new topic is discussed.
If you are available on Feb. 27, 2008 between 6 p.m. and 9 p.m., I can set up a meeting with Preston Parker, founder and myself to give you more information.
Please get back to me with a time that works best for you. I can be reached by email at whit.b@cvaia.com or you may also contact Preston at pp@cvaic.com.
Thanks,
Whitney Barney

Friday, February 15, 2008

Virtual Conversations

This week I was bale to learn more about the terms used when referring to virtual conversations. It seems that as technology continues to grow and progress so does the language we use. We have become people who do a lot of communicating over the Internet rather than face to face. We have learned and adapted to this and been quite effective when it comes to communicating via the Internet. Some new terms that I learned were, spoof, which means any unattributed communication. Spam, which is an excess of communication and lurk is a refusal to communicate. The web site offered examples of chats that dealt with these problems. It was pretty helpful.

Wednesday, February 13, 2008

CVAIA/Final

Cache Valley Area Investors Association


News Release

February 10, 2008
FOR IMMEADIATE RELEASE

Contact Information:
Preston Parker, President
Phone #: four three five-seven five seven-four five six zero
Email: cachevaia@gmail.com


LOCAL MAN HELPS PEOPLE GAIN FINANCIAL INDEPENDENCE

LOGAN, Utah- Preston Parker, founder and president of Cache Valley Area Investors, offers bi-weekly classes to help local men and women gain financial independence.

There were enough people who knew little about investing and were scared off by the risk involved that Parker saw the opportunity to educate. Parker’s goal with this new association is to educate people, which he says lowers the risk of their investments.

Parker said. “ We leave high school knowing what an ameba is but knowing nothing at all about finances. Where are the finance classes?”

Parker discusses his philosophy with its members that he believes people should be financially independent. He is also quick to add that money does not equate to happiness after a certain extent. Parker said the whole idea behind his organization is to instill in people a mind set, a new attitude about opportunities and ways to maximize them.

The main idea behind the program is to have both an earned and passive income. Parker said by doing this you give yourself more freedom to have a job that you truly enjoy to provide your earned income.

One of the ways he teaches members to invest is through peer-to-peer lending. Preston said nearly 20 to 30 percent on your lending is practically guaranteed. He also said if you have good credit and start investing you could be a millionaire in five years.



Parker began CVAIA in August 2007 in Logan, Utah, after realizing people hated their jobs and were frustrated with their lives. Although it is fairly new, it has around 30 members whose ages range from 20 to 55. The group meets every other Thursday at 7 p.m. for meetings at the Cache Valley Chamber of Commerce located at 160 N. Main St. in Logan.
There is no fee to join the association all you need to do is send an email to cachevaia@gmail.com.

For more information check out the website http://www.cvaia.com.

Media Contact:
Whitney Barney
555-679-5400
whitb@cvaia.com