Sunday, January 13, 2008

Chelce,
You had expressed to me your frustration in trying to decide what to study while going to college and I think I found a profession that would be great for you.
The field is Public Relations or PR. Being a PR professional is a fun and exciting career. Just recently PR has started to blend with areas such as marketing, advertising and journalism.
Public relations, essentially, focuses on two-way communication and creating a beneficial relationship with an organization and its publics. They act as liaisons between the organization and the media and help establish and maintain effective relationships with third parties. With the assistance from media, they help gain public understanding and acceptance. Public relations are used as part of crisis management, new products or ideas, and even event planning.
In this profession, writing skills are imperative and you will find yourself doing lots of it. For instance you may write newsletters, media kits, brochures and you will be writing press releases. Press releases are tools sent out to many media outlets. They convey a particular message and if done well many of the media outlets will turn you press release into a news story.
I am currently studying public relations here at USU in Logan and I love it. I think it is such and exciting field and I think it is something that you would enjoy as well. If you have any other questions let me know. I can’t wait to hear back from you to see what you think. Talk to you soon.
Much Love,
Whitney

3 comments:

Monica Elena Swapp said...

I think it was good but a little more information could have been helpful and maybe some examples. I liked the way you presented the information, recommending it as a profession.
~Moncia Swapp

ariel-leigh said...

I think you did really well with this letter. I think that you described PR well and I like the way you gave it like advice. I also think it was well formatted at easy to read through!
~Ariel Wade

Unknown said...

Flowed very well. Included lots of good info in plain terms.